Sue McLean & Associates Logo

Minneapolis, MN

Event Productions

SMA is an innovative and strategic concert promotion and event production firm that specializes in creating dynamic and memorable experiences for clients at all levels. 

The SMA team works with clients to create an exceptional event experience from conceptualization to the last thrilled guest walking out the door.

SMA creates a customized strategy that encompasses the overall mission, the specific goals, and the budget of the event. Events are a fusion of creativity and precise execution, and SMA can manage every detail:

  • Entertainment Acquisition
  • Negotiation of All Contracts & Riders
  • Create Roadmap for Event Flow
  • Manage Box Office, Ticket Sales, and Guest Lists (For Paid Events)
  • Orchestrate Event Ambiance: Décor, Catering, Lighting
  • Manage All Production Elements: Staging, Sound & Lights, and Backline
  • Create Buzz via Marketing, Press, and Social Media
  • Execute VIP Meet & Greets, Photo Ops, Artist Interviews Onsite, etc.


No matter the type of event, large-scale or intimate, the SMA team prides itself on delivering a vibrant, unforgettable experience for clients and guests alike!


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